Hello! I’m Andrea
A Product Designer, empathetic problem-solver, a data-driven decision-maker, and a collaborative communicator. I have a passion for turning complexity into clarity by crafting digital products that engage, convert, and create real impact.
Homescreen Display for Electrical Tractor Backhoe
A new layout with a clear visual hierarchy, making it easier for users to take informed decisions about machine performance.
Strategy for Trial Features Marketing Pitch
Developing an interactive UI/UX prototype to introduce a new marketing concept—Trial Period Subscription—.
Notification Strategy for Faults and Warnings
Delivering UX Notification Strategy Guidelines, reducing notification overload and enhanced user experience through categorization, interactions and scalable implementation templates.
Building Trust in Precision Farming Through Roll Calibration
Redesigning the calibration experience to help operators achieve accurate tractor positioning, confidently set up guidance, and maintain precision throughout field operations.